Michigan’s Upcoming Boat Shows for 2025

West Michigan is home to a huge boating community, with towns like Holland, South Haven, and Grand Haven providing a perfect home port for vessels of almost any size. With easy access to the open waters of Lake Michigan and plenty of smaller waterways like Lake Macatawa, Muskegon Lake, and the Grand River to explore, it’s easy to see why so many boaters call Michigan their home.

For first-time boat buyers or owners interested in making a change, boat shows offer the opportunity to explore the newest models as well as the latest in marine technology, products, and accessories.

For waterfront real estate owners in West Michigan, winter still offers a welcome distraction to anyone who loves the water. Although boat rides may be in short supply, boat show season is just getting started.

Why boaters should shop at boat shows

Boat shows are a haven for boating enthusiasts and newcomers alike, offering a one-stop destination for new boats and related products. These events are more than just showcases for new models and cutting-edge technology - they are also an expansive marketplace for anyone looking to invest in their boating lifestyle.

Here are a few of the things that make boat shows fun and exciting:

A wide variety of options in one place

Boat shows give attendees access to a huge array of boats, equipment, and accessories under one roof. Whether you're in the market for a new or used boat for cruising the Lake Michigan coastline or the latest gadgets for finding fish in the Grand RIver, you can explore a comprehensive selection without hopping between dealerships.

Exclusive deals and discounts

Manufacturers and dealers often roll out special promotions and discounts during boat shows. It's common to find better pricing and financing options at these events than you would elsewhere, making it an excellent opportunity to save money on big-ticket purchases.

Hands-on experience

Unlike shopping online or through brochures, boat shows allow you to climb aboard each model, inspect quality, design, and craftsmanship, and see how things fit your wants or needs. You can test features, get a feel for layouts, and even participate in demo rides, ensuring your purchase aligns with your needs.

Expert guidance

Boat shows are staffed with industry professionals who are eager to share their knowledge. From technical questions about engines to tips for first-time buyers, attending a boat show gives you access to expert advice that can help you make informed decisions.

Networking and community

Attending a Michigan boat show immerses you in a community of fellow enthusiasts. It can be a chance to connect, share experiences, and gain insights from seasoned boaters.

Here are a few of the biggest boat shows on the horizon for early 2025:

1.  Detroit Boat Show

• Dates: February 1–8, 2025
• Location: Huntington Place (formerly Cobo Center), 1 Washington Blvd., Detroit, MI 48226
• Details: Michigan's largest boat shows. The event offers special admission days for kids and complimentary admission for active military and first responders.

2.  Grand Rapids Boat Show

• Dates: February 12–16, 2025
• Location: DeVos Place, 303 Monroe Ave NW, Grand Rapids, MI 49503
• Details: Celebrating its 80th year in 2025, the Grand Rapids Boat Show fills a 5-acre building with a wide range of boats and products. Attendees will also have access to vendors offering marine services and West Michigan area slips and storage.

3.  Novi Boat Show

• Dates: March 13–16, 2025
• Location: Suburban Collection Showplace, 46100 Grand River Avenue, Novi, MI 48374
• Details: The Novi Boat Show features a wide selection of boats and is also an ideal venue for prospective buyers to find the right accessories and gear before the upcoming season.

4.  Traverse City Boat Show

• Dates: March 14–16, 2025
• Location: Grand Traverse County Civic Center, 1213 W Civic Center Drive, Traverse City, MI 49686
• Details: This three-day event features a variety of watercraft and boating accessories.

For anyone passionate about boating, these shows are not just shopping events—they are also a terrific resource for first-time owners looking to explore their options, experienced boaters who want to check out the latest marine accessories and technology, or life-long boaters who want to graduate to their next vessel.

For Michigan lakeshore homeowners or anyone with waterfront real estate who is also interested in boating on West Michigan’s beautiful waterways, winter boat shows are a great place to get your feet wet.